Go Figure ™ was started in 2002, by Kim Ellis-Durity (then a certified fitness instructor at 5’10” tall), due to her frustration trying to find fitness wear, even from well-known brands, to support her active lifestyle. Knowing she wasn’t alone, Kim combined her business background with solid market research to meet the needs of this under-represented group. Like her clients, she understands the competing demands women manage regularly, while wanting to feel comfortable and look great at the same time.
Go Figure ™ began fourteen years ago in a kitchen with only three items, and has since evolved into a clothing line worn by thousands of women all across the globe.
Over the years Kim’s clients have shared personal stories of the their journey toward a healthier lifestyle. Realizing that looking good while on this path may be just one part of the solution for some, she felt that more facilitated support may be required.
During the past two years Kim served as a consultant to a well-known North American weight loss company, and continued her studies at the University of British Columbia in Health/Wellness and Counseling. Through this process she saw the deep value in offering her Go Figure ™ clients a NEW Health and Wellness Consulting service. For more information: contact Kim Ellis-Durity at 778-338-4487.
The main goal of the energetic Go Figure ™ team is to actively dress the size 10 and up woman for her favourite activities. We make clothes for you, while providing a range of choices that encourage participatation in something new.